L'Etape Madrid by Tour de France presented by Lapierre

Lapierre was the main sponsor of the L'Etape Spain by Tour de France cycle tour for its first edition, which was a great success.

The first edition of a L'Étape by Tour de France in Spain took place on July 24th and we are very happy to have been able to support an event that has been a great success. L'Etape Spain by Tour de France presented by Lapierre "dyed" the roads yellow from the start in Villanueva del Pardillo. Undoubtedly, a route that not all participants knew and that pleasantly surprised everyone.

Several cyclist starting the tour of L'Etape

Kilometers of fun

For us it was a real pleasure to share this day and kilometres with cycling fans and, of course, also with two Tour de France winners such as Miguel Indurain and Oscar Pereiro. We also had a great time with Didi, the most famous cycling devil. Without a doubt, a perfect event that we took advantage of to celebrate the 75th anniversary of our brand by giving a gift to all Lapierre finishers. We also had some of our customers test the Aircode DRS 8.0 on a surprising and demanding course where it was clear what this bike is capable of. Thanks to all of you who took part and came to see us!

L'Etape Lapierre 2021 Aircode DRS 6.0
Man holding a Lapierre Aircode DRS 8.0 at the L'Etape show

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