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Partners
At Lapierre, we have had a long trajectory building up relationships with partners that share our vision and our passion for bikes.
Team Groupama - FDJ
In 2002, Lapierre became official partner of Team FDJ. Ever since then, the partnership has been beneficial for both sides, ensuring all high end Lapierre road products are developed by our engineers in collaboration with the pro riders, ever pushing forward in their quest for perfection. In 2018, the new partnership FDJ and Groupama has been formalized. An added value for the team, to begin the new road cycling season on a solid ground.
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Moutain Bikers Foundation
Cycles Lapierre support the charity Mountain Bikers Foundation (MBF) who promote a responsible MTB practice and defend mountain bikers’ interests. They need your support too!
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Les Gets Bikepark
Lapierre and Les Gets work together to develop riding in the resort. Lapierre is Les Gets’ official equipment provider since 2012. Les Gets offer visibility for Lapierre in resort and the use of their terrain and infrastructure.
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Chamonix
The Chamonix Mont-Blanc valley, with its unique panoramas and beautiful views, offers a wide variety of mountain biking, including DH! Lapierre is partner of the bike park, and the bike patrollers ride Lapierre Froggys.
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Grand Dijon
Grand Dijon support Cycles Lapierre since 2012. A partnership that reinforces the local roots of our brand and also uses their international renown to promote our Dijonnais savoir-faire.
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Pass'portes du Soleil MTB
The Pass'Portes du Soleil MTB is a mountain trek ranging from 1000 to 2250m in altitude, in both France and Switzerland, where you can discover the fabulous Portes du Soleil MTB terrain and its grandiose scenery. Lapierre is a long term event partner.
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Vélo Vert Festival
The Vélo Vert festival is a celebrated event that opens the mountain bike season. Over 15.000 visitors are expected at Villard de Lans each year for the major national outdoor MTB show, which is also the largest test centre for MTBs in the world. Lapierre is the Electric Bike sponsor of the show and provides 6 Overvolt FS to the organisation each year.
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Toyota Cheli
Since 2013, the Burgundy car specialist Nello Cheli provides Lapierre with Auris hybrids. We chose them because of the environmental aspect and the fact that many Toyotas are assembled in France. Lapierre provide, in return, e-bikes that Nello Cheli clients can use while their cars are being repaired.
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